Giáo trình marketing dịch vụ

Gồm 9 chương, trình bày các nội dung: Tổng quan về Marketing dịch vụ; Dịch vụ và trải nghiệm dịch vụ; Giá trong dịch vụ; Hệ thống và không gian dịch vụ; Truyền thông trong dịch vụ; Nguồn nhân lực trong dịch vụ; Sự tham gia của khách hàng vào cung c...

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Bibliographic Details
Main Author:	Võ, Thị Ngọc Thúy
Other Authors:	Đại học Quốc gia Thành phố Hồ Chí Minh
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2016
Subjects:	Marketing dịch vụ; Tiếp thị > Dịch vụ
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28486
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Gồm 9 chương, trình bày các nội dung: Tổng quan về Marketing dịch vụ; Dịch vụ và trải nghiệm dịch vụ; Giá trong dịch vụ; Hệ thống và không gian dịch vụ; Truyền thông trong dịch vụ; Nguồn nhân lực trong dịch vụ; Sự tham gia của khách hàng vào cung cấp dịch vụ; Thương hiệu dịch vụ; Quản trị quan hệ khách hàng trong dịch vụ
Physical Description:	237tr.

Giáo trình marketing dịch vụ

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