The Service Advantage: How to Identify and Fulfill Customer Needs /

Contents:

Enregistré dans:
Détails bibliographiques
Auteur principal: Albert Karl
Autres auteurs: J. Bradford Lawrence
Format: Livre
Langue:Vietnamese
Publié: U.S.A : Dow Jones - Irwin , 1990
Édition:In lần thứ 1
Sujets:
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Description
Résumé:Contents:
1. Know your customer
2. Moments of truth
3. Anatomy of the service customer of the 1990s
4. The custumser report card: Blueprint for excellence
5. Custumer perception research : Putting on your customers glasses
6. Start with the obvious
7. The face to face advantage
8. Surveys : When , why and how
9. Create your customer report card
10. Building a service quality measurement system
11. Closing the loop
Description matérielle:240tr. ; 23 cm