Your customer rules! : delivering the Me2B experiences that today's customers demand /
Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass, A Wiley Brand
2015
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| Edition: | First edition. |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology. |
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| Physical Description: | 251 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118954775 (cloth) |