Your customer rules! : delivering the Me2B experiences that today's customers demand /
Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
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| Format: | Livre |
| Langue: | English |
| Publié: |
San Francisco, CA :
Jossey-Bass, A Wiley Brand
2015
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| Édition: | First edition. |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Résumé: | Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology. |
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| Description matérielle: | 251 pages ; 24 cm |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781118954775 (cloth) |