Your customer rules! : delivering the Me2B experiences that today's customers demand /
Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
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| Format: | Book |
| Language: | English |
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San Francisco, CA :
Jossey-Bass, A Wiley Brand
2015
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| Edition: | First edition. |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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