Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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Bibliographische Detailangaben
1. Verfasser: Price, Bill, 1950-
Weitere Verfasser: Jaffe, David, 1963-
Format: Buch
Sprache:English
Veröffentlicht: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
Ausgabe:First edition.
Schlagworte:
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