Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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Detalles Bibliográficos
Autor principal: Price, Bill, 1950-
Otros Autores: Jaffe, David, 1963-
Formato: Libro
Lenguaje:English
Publicado: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
Edición:First edition.
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Descripción
Sumario:Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
Descripción Física:251 pages ; 24 cm
Bibliografía:Includes bibliographical references and index.
ISBN:9781118954775 (cloth)