Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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Bibliografski detalji
Glavni autor: Price, Bill, 1950-
Daljnji autori: Jaffe, David, 1963-
Format: Knjiga
Jezik:English
Izdano: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
Izdanje:First edition.
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Opis
Sažetak:Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
Opis:251 pages ; 24 cm
Bibliografija:Includes bibliographical references and index.
ISBN:9781118954775 (cloth)