Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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書誌詳細
第一著者: Price, Bill, 1950-
その他の著者: Jaffe, David, 1963-
フォーマット: 図書
言語:English
出版事項: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
版:First edition.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
その他の書誌記述
要約:Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.
物理的記述:251 pages ; 24 cm
書誌:Includes bibliographical references and index.
ISBN:9781118954775 (cloth)