Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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Bibliografische gegevens
Hoofdauteur: Price, Bill, 1950-
Andere auteurs: Jaffe, David, 1963-
Formaat: Boek
Taal:English
Gepubliceerd in: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
Editie:First edition.
Onderwerpen:
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