Your customer rules! : delivering the Me2B experiences that today's customers demand /

Though the mediums for customer engagement continuosly evolve, Price and Jaffe show that customer needs remain unchanging. In your customer rules, they difine a critical hierachy of seven needs that your company can meet and apply as a methodology.

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书目详细资料
主要作者: Price, Bill, 1950-
其他作者: Jaffe, David, 1963-
格式: 图书
语言:English
出版: San Francisco, CA : Jossey-Bass, A Wiley Brand 2015
版:First edition.
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