Direct and interactive marketing

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Direct and interactive marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creat...

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書誌詳細
第一著者:	Sargeant, Adrian
その他の著者:	Adrian Sargeant; Douglas C. West
言語:	Undetermined English
出版事項:	Oxford [England],New York Oxford University Press 2001
主題:	Direct marketing; Interactive marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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