Direct and interactive marketing
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creat...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Jazyk: | Undetermined English |
| Vydáno: |
Oxford [England],New York
Oxford University Press
2001
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Shrnutí: | This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions |
|---|---|
| Fyzický popis: | xxiii, 460 p. ill. 25 cm |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 0198782535 9780198782537 |