Direct and interactive marketing
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creat...
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| Language: | Undetermined English |
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Oxford [England],New York
Oxford University Press
2001
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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