Direct and interactive marketing
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creat...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford [England],New York
Oxford University Press
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01313nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11681 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0198782535 | ||
| 020 | |a 9780198782537 | ||
| 041 | |a eng | ||
| 082 | |a 658.84 | ||
| 082 | |b A243 | ||
| 100 | |a Sargeant, Adrian | ||
| 245 | 0 | |a Direct and interactive marketing | |
| 245 | 0 | |c Adrian Sargeant, Douglas C. West | |
| 260 | |a Oxford [England],New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2001 | ||
| 300 | |a xxiii, 460 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions | ||
| 650 | |a Direct marketing; Interactive marketing | ||
| 700 | |a Adrian Sargeant; Douglas C. West | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||