The how net promoter companies thrive in a customer-driven world

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to comp...

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Bibliographic Details
Main Author: Reichheld, Frederick F.
Other Authors: Fred Reichheld with Rob Markey
Language:Undetermined
English
Published: Boston, Mass. Harvard Business Press
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh