The how net promoter companies thrive in a customer-driven world
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to comp...
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| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Mass.
Harvard Business Press
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01208nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_31313 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1422173356 | ||
| 020 | |a 9781422173350 | ||
| 041 | |a eng | ||
| 082 | |a 658.872 | ||
| 082 | |b R351 | ||
| 100 | |a Reichheld, Frederick F. | ||
| 245 | 4 | |a The | |
| 245 | 0 | |b how net promoter companies thrive in a customer-driven world | |
| 245 | 0 | |c Fred Reichheld with Rob Markey | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business Press | ||
| 300 | |a xi, 290 p. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth | ||
| 650 | |a Customer relations; Consumer satisfaction; Customer loyalty; Employee motivation | ||
| 700 | |a Fred Reichheld with Rob Markey | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||