The how net promoter companies thrive in a customer-driven world
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to comp...
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| Autor principal: | |
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| Idioma: | Undetermined English |
| Publicado em: |
Boston, Mass.
Harvard Business Press
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth |
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| Descrição Física: | xi, 290 p. 24 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 1422173356 9781422173350 |