Uncommon service how to win by putting customers at the core of your business

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes

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Bibliografski detalji
Glavni autor: Frei, Frances
Daljnji autori: Frances Frei; Anne Morriss
Jezik:Undetermined
English
Izdano: Boston, Mass. Harvard Business Review Press
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