Big Brands Versus Small Brands: Matching and Demand Analyses

Codi QR

Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

Guardat en:

Dades bibliogràfiques
Autor principal:	Bui Huynh Nguyen
Idioma:	eng
Publicat:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Accés en línia:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Ítems similars

Impact of consumer-Celebrity match on the Brand loyalty
per: Nguyễn, Văn Anh
Publicat: (2024)

Matching supply with demand:
per: Gerard Cachon
Publicat: (2006)

Matching supply with demand :
per: Cachon, Gérard
Publicat: (2009)

Matching supply with demand
per: Cachon, Gérard

Brands and branding
per: Brown, Stephen
Publicat: (2016)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
per: Nguyen, Nhi Pham Phuong, et al.
Publicat: (2025)

Brand Identity Design for Story Bake Brand
per: Nguyen, Duc Quan
Publicat: (2025)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
per: Nhi, Bui Thi, et al.
Publicat: (2025)

Branding Danang: The Role of Higher Education in City Branding
per: Truong Thi Van Anh

Brand equity and brand - Consumer relationship quality in Vietnam
per: Nguyễn, Thị Hồng Nguyệt
Publicat: (2024)

How brands become icons: The principles of cultural branding
per: Holt, Douglas B
Publicat: (2014)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
per: Thuy, Dao Cam, et al.
Publicat: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
per: Le, Phuoc Cuu Long, et al.
Publicat: (2021)

Branding Across Borders: A Guide to Global Brand Marketing /
per: R. Gregory James
Publicat: (2001)

Strategic brand management : Building, measuring, and managing brand equity
per: Keller, Kevin Lane
Publicat: (2013)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
per: Kavaratzis, Mihalis, et al.
Publicat: (2015)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
per: Pham, Thi Lan Huong, et al.
Publicat: (2023)

Global Brand Strategy World-wise Marketing in the Age of Branding
per: Jan, Benedict Steenkamp
Publicat: (2025)

Brand of the Tartan :
per: Huck, Virginia
Publicat: (1955)

Brands that rock :
per: Blackwell, Roger
Publicat: (2004)

Living Brands :
per: Nadeau, Raymond
Publicat: (2007)

Brand positioning :
per: Sengupta, Subroto
Publicat: (2005)

Sonic branding :
per: Jackson, Daniel M.
Publicat: (2003)

Basics of Branding
per: Gronlund, Jay
Publicat: (2013)

Conscious Branding
per: David, Funk
Publicat: (2009)

Brand admiration :
per: Park, C. Whan
Publicat: (2016)

Brand admiration
per: Park, C. Whan
Publicat: (2016)

Brands that rock /
per: Blackwell, Roger D.
Publicat: (2004)

Branding for dummies /
per: Chiaravalle, Bill.
Publicat: (2019)

Brand Admiration /
per: C Whan Park
Publicat: (2016)

Brand Hate
per: Kucuk, S. Umit
Publicat: (2019)

Conscious Branding
per: Funk, David, et al.
Publicat: (2012)

Branded Spaces
per: Sonnenburg, Stephan, et al.
Publicat: (2020)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
per: Lee, Jin-Soo.

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
per: Pham, Thi Ai Nghia
Publicat: (2025)

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
per: Steven, Walden
Publicat: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
per: Steven, Walden
Publicat: (2025)

Managing brand equity capitalizing on the value of a brand name
per: Aaker, David A.
Publicat: (1991)

Strategic brand management building, measuring, and managing brand equity
per: Keller, Kevin Lane
Publicat: (2008)

Branding across borders : a guide to global brand marketing /
per: Gregory, James R.
Publicat: (2001)