Big Brands Versus Small Brands: Matching and Demand Analyses

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Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

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Bibliografiske detaljer
Hovedforfatter:	Bui Huynh Nguyen
Sprog:	eng
Udgivet:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Online adgang:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
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Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Lignende værker

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How brands become icons: The principles of cultural branding
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Udgivet: (2014)

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Udgivet: (2013)

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Udgivet: (1955)

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Udgivet: (2004)

Living Brands :
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Udgivet: (2007)

Brand positioning :
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Udgivet: (2005)

Sonic branding :
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Udgivet: (2003)

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Brand admiration :
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Brand admiration
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Udgivet: (2016)

Brands that rock /
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Udgivet: (2004)

Branding for dummies /
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Udgivet: (2019)

Brand Admiration /
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Udgivet: (2016)

Brand Hate
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Udgivet: (2019)

Conscious Branding
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Udgivet: (2012)

Branded Spaces
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Udgivet: (2020)

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Udgivet: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
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Udgivet: (1991)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)