International marketing : an Asia-Pacific perspective /
The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
[Frenchs Forest, NSW] :
Prentice Hall,
1999.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing... |
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| Opis: | xxiv, 656 p. : ill. ; 24cm. |
| ISBN: | 0724801421 |