International marketing : an Asia-Pacific perspective /
The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
[Frenchs Forest, NSW] :
Prentice Hall,
1999.
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Achoimre: | The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing... |
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| Cur Síos Fisiciúil: | xxiv, 656 p. : ill. ; 24cm. |
| ISBN: | 0724801421 |