International marketing : an Asia-Pacific perspective /

International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Fletcher, Richard.
অন্যান্য লেখক: Brown, Linden.
বিন্যাস: গ্রন্থ
ভাষা:English
প্রকাশিত: [Frenchs Forest, NSW] : Prentice Hall, 1999.
বিষয়গুলি:
Marketing.
Export marketing > Asia.
Export marketing > Pacific area.
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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040 |a IRC  |c IRC  |d IRC 
041 0 |a eng 
082 1 4 |a 658.848  |b FL-R 
100 1 |a Fletcher, Richard. 
245 0 0 |a International marketing :  |b an Asia-Pacific perspective /  |c Richard Fletcher, Linden Brown. 
260 |a [Frenchs Forest, NSW] :  |b Prentice Hall,  |c 1999. 
300 |a xxiv, 656 p. :  |b ill. ;  |c 24cm. 
520 3 |a The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing... 
630 0 4 |a Marketing. 
650 0 4 |a Export marketing  |z Asia. 
650 0 4 |a Export marketing  |z Pacific area. 
700 1 |a Brown, Linden. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng 

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