International marketing : an Asia-Pacific perspective /
The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
[Frenchs Forest, NSW] :
Prentice Hall,
1999.
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01419cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048347 | ||
| 003 | 8062 | ||
| 005 | 20030306164226.0 | ||
| 008 | 010322|1999 vm 000 eng | ||
| 020 | |a 0724801421 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.848 |b FL-R |
| 100 | 1 | |a Fletcher, Richard. | |
| 245 | 0 | 0 | |a International marketing : |b an Asia-Pacific perspective / |c Richard Fletcher, Linden Brown. |
| 260 | |a [Frenchs Forest, NSW] : |b Prentice Hall, |c 1999. | ||
| 300 | |a xxiv, 656 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Export marketing |z Asia. |
| 650 | 0 | 4 | |a Export marketing |z Pacific area. |
| 700 | 1 | |a Brown, Linden. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||