International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

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Détails bibliographiques
Auteur principal:	Fletcher, Richard.
Autres auteurs:	Brown, Linden.
Format:	Livre
Langue:	English
Publié:	[Frenchs Forest, NSW] : Prentice Hall, 1999.
Sujets:	Marketing. Export marketing > Asia. Export marketing > Pacific area.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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International marketing : an Asia-Pacific perspective /

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