International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

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Detaylı Bibliyografya
Yazar: Fletcher, Richard.
Diğer Yazarlar: Brown, Linden.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: [Frenchs Forest, NSW] : Prentice Hall, 1999.
Konular:
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