International marketing : an Asia-Pacific perspective /
The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
[Frenchs Forest, NSW] :
Prentice Hall,
1999.
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