International marketing : an Asia-Pacific perspective /
The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...
保存先:
| 第一著者: | Fletcher, Richard. |
|---|---|
| その他の著者: | Brown, Linden. |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
[Frenchs Forest, NSW] :
Prentice Hall,
1999.
|
| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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