International marketing : an Asia-Pacific perspective /

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International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

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Библиографические подробности
Главный автор:	Fletcher, Richard.
Другие авторы:	Brown, Linden.
Формат:	‌
Язык:	English
Опубликовано:	[Frenchs Forest, NSW] : Prentice Hall, 1999.
Предметы:	Marketing. Export marketing > Asia. Export marketing > Pacific area.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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