International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

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Bibliografiska uppgifter
Huvudupphovsman:	Fletcher, Richard.
Övriga upphovsmän:	Brown, Linden.
Materialtyp:	Bok
Språk:	English
Publicerad:	[Frenchs Forest, NSW] : Prentice Hall, 1999.
Ämnen:	Marketing. Export marketing > Asia. Export marketing > Pacific area.
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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International marketing : an Asia-Pacific perspective /

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