Marketing : concepts and strategies /

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Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

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Bibliografiske detaljer
Hovedforfatter:	Ferrell, O. C.
Andre forfattere:	Pride, William M., Dibb, Sally., Simkin, Lyndon.
Format:	Bog
Sprog:	English
Udgivet:	Boston : Houghton Mifflin, 2001.
Udgivelse:	4th ed.
Fag:	Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

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Marketing Strategy (7th Edition)
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Foundations of Marketing (8th Edition)
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Marketing Strategy: Text and Cases (8th Edition)
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Marketing Strategy Text and Cases (6th Edition)
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Marketing strategy :
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Marketing Strategy the Difference Between Marketing and Markets (3th Edition)
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Essentials of Marketing: A Marketing Strategy Planning Approach
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Marketing strategy and management
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International marketing strategy
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Marketing strategy functions
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Udgivet: (2005)

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Udgivet: (2003)

Essentials of Marketing: a Marketing Strategy Planning Approach /
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Udgivet: (2010)

Essentials of marketing : a marketing strategy planning approach
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Digital Marketing Strategy: An Intergrated Approach to Online Marketing
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Udgivet: (2023)

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Udgivet: (1964)

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Udgivet: (1997)

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Marketing Strategy in Play
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