Marketing : concepts and strategies /

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Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Ferrell, O. C.
Άλλοι συγγραφείς:	Pride, William M., Dibb, Sally., Simkin, Lyndon.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Boston : Houghton Mifflin, 2001.
Έκδοση:	4th ed.
Θέματα:	Marketing.
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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