Marketing : concepts and strategies /

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Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

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Bibliografski detalji
Glavni autor:	Ferrell, O. C.
Daljnji autori:	Pride, William M., Dibb, Sally., Simkin, Lyndon.
Format:	Knjiga
Jezik:	English
Izdano:	Boston : Houghton Mifflin, 2001.
Izdanje:	4th ed.
Teme:	Marketing.
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