Marketing : concepts and strategies /
This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...
Sparad:
| Huvudupphovsman: | Ferrell, O. C. |
|---|---|
| Övriga upphovsmän: | Pride, William M., Dibb, Sally., Simkin, Lyndon. |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Boston :
Houghton Mifflin,
2001.
|
| Upplaga: | 4th ed. |
| Ämnen: | |
| Taggar: |
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|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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