Marketing : concepts and strategies /

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Marketing : concepts and strategies /

This book is about: Marketing defined; Understanding and targeting markets; Product, branding, packaging and services decisions; Promotion decisions; ...

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書目詳細資料
主要作者:	Ferrell, O. C.
其他作者:	Pride, William M., Dibb, Sally., Simkin, Lyndon.
格式:	圖書
語言:	English
出版:	Boston : Houghton Mifflin, 2001.
版:	4th ed.
主題:	Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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