Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
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| 格式: | 圖書 |
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| 語言: | English |
| 出版: |
London :
The Dryden Press,
1997.
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 總結: | Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. |
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| 實物描述: | x, 375 p. : ill. ; 24.5cm. |
| ISBN: | 003099019X |