Financial services marketing : a reader /

Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : The Dryden Press, 1997.
Pynciau:
Tagiau: Ychwanegu Tag
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
Disgrifiad Corfforoll:x, 375 p. : ill. ; 24.5cm.
ISBN:003099019X