Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
Uloženo v:
| Médium: | Kniha |
|---|---|
| Jazyk: | English |
| Vydáno: |
London :
The Dryden Press,
1997.
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Shrnutí: | Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. |
|---|---|
| Fyzický popis: | x, 375 p. : ill. ; 24.5cm. |
| ISBN: | 003099019X |