Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
保存先:
| フォーマット: | 図書 |
|---|---|
| 言語: | English |
| 出版事項: |
London :
The Dryden Press,
1997.
|
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| 要約: | Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. |
|---|---|
| 物理的記述: | x, 375 p. : ill. ; 24.5cm. |
| ISBN: | 003099019X |