Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
Sparad:
| Materialtyp: | Bok |
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| Språk: | English |
| Publicerad: |
London :
The Dryden Press,
1997.
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| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sammanfattning: | Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. |
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| Fysisk beskrivning: | x, 375 p. : ill. ; 24.5cm. |
| ISBN: | 003099019X |