Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
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| Formato: | Livro |
|---|---|
| Idioma: | English |
| Publicado em: |
London :
The Dryden Press,
1997.
|
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01172cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000049099 | ||
| 003 | 8828 | ||
| 005 | 20030311161313.0 | ||
| 008 | 010315|1997 vm 000 eng | ||
| 020 | |a 003099019X | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 332.10688 |b Fi-S |
| 245 | 0 | 0 | |a Financial services marketing : |b a reader / |c Edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho. |
| 260 | |a London : |b The Dryden Press, |c 1997. | ||
| 300 | |a x, 375 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Finance. |
| 630 | 0 | 4 | |a Economics. |
| 630 | 0 | 4 | |a Great Britain. |
| 650 | 0 | 4 | |a Financial services industry |z Great Britain |x Marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||