Financial services marketing : a reader /

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Financial services marketing : a reader /

Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.

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Bibliografiske detaljer
Format:	Bog
Sprog:	English
Udgivet:	London : The Dryden Press, 1997.
Fag:	Marketing. Finance. Economics. Great Britain. Financial services industry > Great Britain > Marketing.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Financial services and the consumer /
af: Burton, Dawn.
Udgivet: (1994)

Marketing financial services
Udgivet: (1995)

Principles of marketing /
af: Wainwright, Ken.
Udgivet: (1994)

Services for British exporters
Udgivet: (1968)

The virtual banking revolution : the customer, the bank and the future /
af: Essinger, James, 1957-
Udgivet: (1999)

The economics of the financial system
af: Bain, A. D.
Udgivet: (1981)

Marketing campaigns
af: Canwell, Diane.
Udgivet: (1998)

Electricity markets : investment, performance and analysis /
af: Murray, Barrie.
Udgivet: (1998)

Understanding UK annual reports and accounts : a case study approach /
af: Laidler, J.
Udgivet: (1998)

Financial innovation and monetary policy /
af: Pawley, Michael, 1964-
Udgivet: (1993)

Profitable direct marketing
af: Matitland, Iain.
Udgivet: (1998)

Marketing campaigns /
af: Canwell, Diane.
Udgivet: (1998)

Group Financial Statements
af: Dodge, Roy
Udgivet: (1996)

Profitable direct marketing /
af: Jay, Ros.
Udgivet: (1998)

Counselling skills in social work practice /
af: Seden, Janet, 1947-
Udgivet: (1999)

'Race' and community care /
Udgivet: (1996)

Information management in health services /
Udgivet: (1994)

Foundation leisure and tourism /
af: Sutherland, Jon.
Udgivet: (1996)

The
af: Morgan, Kenneth O.
Udgivet: (2001)

Religion in modern Britain
af: Bruce, Steve
Udgivet: (1995)

Manufacturing industries
Udgivet: (1975)

City lights :
Udgivet: (1979)

City lights :
Udgivet: (1979)

Performance management and appraisal : in health services /
af: Edis, Martin.
Udgivet: (1995)

A Study of the evolution of concentration in the mechanical engineering sector for the United Kingdom
Udgivet: (1975)

Analysing community work : its theory and practice /
af: Popple, Keith.
Udgivet: (1995)

The regeneration of British industry
Udgivet: (1974)

Leisure and tourism : intermediate GNVQ /
af: Kemp, Katherine.
Udgivet: (1998)

'Race', communication and the caring professions /
af: Robinson, Lena.
Udgivet: (1998)

The economics of business life
af: Penson, Henry
Udgivet: (1933)

The economic organisation of England :
af: Ashley, William
Udgivet: (1949)

Evaluating community care : services for people with learning difficulties /
af: Wright, Ken.
Udgivet: (1994)

Essential law for information professionals
af: Paul Pedley
Udgivet: (2003)

Equality in managing service delivery /
af: Collier, Rohan, 1945-
Udgivet: (1998)

The
af: Strachan, Hew
Udgivet: (1997)

Roman Britain
af: Salway, Peter
Udgivet: (2000)

Company financial reporting :
af: Lee, T. A.
Udgivet: (1976)

Property investment appraisal /
af: Baum, Andrew, 1953-
Udgivet: (1996)

De- industrialisation
af: Blackaby, Frank
Udgivet: (1979)

Post-Innovation performance :
Udgivet: (1986)

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