Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
Tallennettuna:
| Aineistotyyppi: | Kirja |
|---|---|
| Kieli: | English |
| Julkaistu: |
London :
The Dryden Press,
1997.
|
| Aiheet: | |
| Tagit: |
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|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Samankaltaisia teoksia
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Financial services and the consumer /
Tekijä: Burton, Dawn.
Julkaistu: (1994) -
Marketing financial services
Julkaistu: (1995) -
Principles of marketing /
Tekijä: Wainwright, Ken.
Julkaistu: (1994) -
Services for British exporters
Julkaistu: (1968) -
The virtual banking revolution : the customer, the bank and the future /
Tekijä: Essinger, James, 1957-
Julkaistu: (1999)


