Financial services marketing : a reader /

Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	London : The Dryden Press, 1997.
Schlagworte:	Marketing. Finance. Economics. Great Britain. Financial services industry > Great Britain > Marketing.
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Financial services marketing : a reader /

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