Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
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| Format: | Book |
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| Language: | English |
| Published: |
London :
The Dryden Press,
1997.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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