Financial services marketing : a reader /
Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy.
Na minha lista:
| Formato: | Livro |
|---|---|
| Idioma: | English |
| Publicado em: |
London :
The Dryden Press,
1997.
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|