Competitive marketing strategy : dynamic manoeuvring for competitive position /

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Competitive marketing strategy : dynamic manoeuvring for competitive position /

This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Brown, Linden.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	South Melbourne : Nelson, 1997.
Rhifyn:	2nd ed.
Pynciau:	Marketing. Management. Marketing > Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

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Marketing Strategy & Competitive Positioning (Sixth Edition)
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Competitiveness in Emerging Markets
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Industrial marketing strategy /
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Cases in global marketing strategies /
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Global marketing strategies /
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Strategies for implementing integrated marketing communications /
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Basic Marketing A Marketing Strategy Planning Approach /
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Basic Marketing: A Marketing Strategy Planning Approach /
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Marketing management : strategies and programs /
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Market - Based Management - Strategies for Growing Customer Value and Profitability /
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Strategic marketing creating competitive advantage
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The marketing plan /
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Marketing management /
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Marketing management : text and cases /
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Marketing management : text and cases /
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The marketing planning workbook : effective marketing for marketing managers /
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International marketing strategy : contemporary readings /
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International marketing : analysis and strategy /
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Global marketing /
gan: Keegan, Warren J.
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Global marketing : foreign entry, local marketing, and global management /
gan: Johansson, Johny K.
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Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

Marketing strategy :
Cyhoeddwyd: (2005)

Marketing strategy :
gan: Walker, Orville
Cyhoeddwyd: (2010)

Africa’s Competitiveness in the Global Economy
gan: Adeleye, Ifedapo, et al.
Cyhoeddwyd: (2020)

Services marketing management : an international perspective /
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Marketing management.
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Strategic market planning :
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Global marketing management
gan: Kotabe, Masaaki
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Marketing management
gan: Dickson, Peter R
Cyhoeddwyd: (1997)

The Japanese market
Cyhoeddwyd: (1987)