Competitive marketing strategy : dynamic manoeuvring for competitive position /

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Competitive marketing strategy : dynamic manoeuvring for competitive position /

This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...

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书目详细资料
主要作者:	Brown, Linden.
格式:	图书
语言:	English
出版:	South Melbourne : Nelson, 1997.
版:	2nd ed.
主题:	Marketing. Management. Marketing > Management.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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