Exploring direct marketing /
This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ...
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London :
International Thomson Business Press,
1999.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 總結: | This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ... |
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| 實物描述: | xx, 492 p. : ill. (some col.). ; 24.5cm. |
| ISBN: | 1861524021 |