Exploring direct marketing /
This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
International Thomson Business Press,
1999.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ... |
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| Physical Description: | xx, 492 p. : ill. (some col.). ; 24.5cm. |
| ISBN: | 1861524021 |