Exploring direct marketing /
This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ...
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| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
London :
International Thomson Business Press,
1999.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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