Exploring direct marketing /

This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Patterson, Maurice.
Awduron Eraill: Evans, Martin., O'Malley, Lisa.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : International Thomson Business Press, 1999.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng