Exploring direct marketing /
This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London :
International Thomson Business Press,
1999.
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01098cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000049275 | ||
| 003 | 9014 | ||
| 005 | 20051111142952.0 | ||
| 008 | 010322b1999 vm 000 eng | ||
| 020 | |a 1861524021 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.84 |b OM-L |
| 100 | 1 | |a Patterson, Maurice. | |
| 245 | 0 | 0 | |a Exploring direct marketing / |c Lisa O'Malley, Maurice Patterson, Martin Evans. |
| 260 | |a London : |b International Thomson Business Press, |c 1999. | ||
| 300 | |a xx, 492 p. : |b ill. (some col.). ; |c 24.5cm. | ||
| 520 | 3 | |a This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Direct marketing. |
| 700 | 1 | |a Evans, Martin. | |
| 700 | 1 | |a O'Malley, Lisa. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||