MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

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Autor principal: Larréché, Jean-Claude.
Altres autors: Gatignon, Hubert.
Format: Llibre
Idioma:English
Publicat: Cincinnati, Ohio : South-Western College, 1998.
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