Effective marketing : creating and keeping customers /

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Effective marketing : creating and keeping customers /

This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.

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Bibliografiske detaljer
Hovedforfatter:	Zikmund, William G.
Andre forfattere:	D'Amico, Michael.
Format:	Bog
Sprog:	English
Udgivet:	Cincinnati, OH : South-Western College, 1998.
Udgivelse:	2nd ed.
Fag:	Marketing. Management. Consumer behavior. Export marketing.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

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Udgivet: (1998)

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Udgivet: (1995)

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Consumer behaviour
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Consumer behavior and marketing action
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