Effective marketing : creating and keeping customers /

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Effective marketing : creating and keeping customers /

This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.

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Bibliografske podrobnosti
Glavni avtor:	Zikmund, William G.
Drugi avtorji:	D'Amico, Michael.
Format:	Knjiga
Jezik:	English
Izdano:	Cincinnati, OH : South-Western College, 1998.
Izdaja:	2nd ed.
Teme:	Marketing. Management. Consumer behavior. Export marketing.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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