Effective marketing : creating and keeping customers /
This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Cincinnati, OH :
South-Western College,
1998.
|
| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01180cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000049297 | ||
| 003 | 9039 | ||
| 005 | 20051111143048.0 | ||
| 008 | 010322b1998 vm 000 eng | ||
| 020 | |a 0538878487 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b ZI-W |
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 0 | 0 | |a Effective marketing : |b creating and keeping customers / |c William G. Zikmund, Michael d'Amico. |
| 250 | |a 2nd ed. | ||
| 260 | |a Cincinnati, OH : |b South-Western College, |c 1998. | ||
| 300 | |a xxxii, 555 p. : |b col. ill., col. maps ; |c 27.5cm. | ||
| 520 | 3 | |a This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Export marketing. |
| 700 | 1 | |a D'Amico, Michael. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||