Effective marketing : creating and keeping customers /
This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western College,
1998.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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