Effective marketing : creating and keeping customers /
This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Cincinnati, OH :
South-Western College,
1998.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy. |
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| Description matérielle: | xxxii, 555 p. : col. ill., col. maps ; 27.5cm. |
| ISBN: | 0538878487 |