Effective marketing : creating and keeping customers /

Código QR

Effective marketing : creating and keeping customers /

This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.

Gardado en:

Detalles Bibliográficos
Autor Principal:	Zikmund, William G.
Outros autores:	D'Amico, Michael.
Formato:	Libro
Idioma:	English
Publicado:	Cincinnati, OH : South-Western College, 1998.
Edición:	2nd ed.
Những chủ đề:	Marketing. Management. Consumer behavior. Export marketing.
Các nhãn:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Descripción
Tóm tắt:	This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
Descrición Física:	xxxii, 555 p. : col. ill., col. maps ; 27.5cm.
ISBN:	0538878487