Effective marketing : creating and keeping customers /

Effective marketing : creating and keeping customers /

This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.

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Bibliographische Detailangaben
1. Verfasser: Zikmund, William G.
Weitere Verfasser: D'Amico, Michael.
Format: Buch
Sprache:English
Veröffentlicht: Cincinnati, OH : South-Western College, 1998.
Ausgabe:2nd ed.
Schlagworte:
Marketing.
Management.
Consumer behavior.
Export marketing.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Beschreibung
Zusammenfassung:This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
Beschreibung:xxxii, 555 p. : col. ill., col. maps ; 27.5cm.
ISBN:0538878487

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