Effective marketing : creating and keeping customers /
This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy.
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cincinnati, OH :
South-Western College,
1998.
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| Edição: | 2nd ed. |
| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is about: Analysis of market and consumer behavior; Product strategy; Distribution strategy; Intergrated marketing communications; Pricing strategy. |
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| Descrição Física: | xxxii, 555 p. : col. ill., col. maps ; 27.5cm. |
| ISBN: | 0538878487 |