Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Burr Ridge, Ill. :
Irwin,
1994.
|
| Izdanje: | 3rd ed. |
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sažetak: | This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues. |
|---|---|
| Opis: | xxii, 760 p. : ill. ; 23cm. |
| ISBN: | 0256105170 |