Marketing research in a marketing environment /

Marketing research in a marketing environment /

Diğer sürümleri göster (1)

This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Dillon, William R.
Diğer Yazarlar: Madden, Thomas J., Firtle, Neil H.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Burr Ridge, Ill. : Irwin, 1994.
Edisyon:3rd ed.
Konular:
Marketing.
Marketing research.
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Diğer Bilgiler
Özet:This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
Fiziksel Özellikler:xxii, 760 p. : ill. ; 23cm.
ISBN:0256105170

Benzer Materyaller