Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Burr Ridge, Ill. :
Irwin,
1994.
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| Edizione: | 3rd ed. |
| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Riassunto: | This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues. |
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| Descrizione fisica: | xxii, 760 p. : ill. ; 23cm. |
| ISBN: | 0256105170 |