Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
Đã lưu trong:
| Príomhúdar: | |
|---|---|
| Údair Eile: | , |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Burr Ridge, Ill. :
Irwin,
1994.
|
| Eagrán: | 3rd ed. |
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Achoimre: | This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues. |
|---|---|
| Cur Síos Fisiciúil: | xxii, 760 p. : ill. ; 23cm. |
| ISBN: | 0256105170 |