Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Burr Ridge, Ill. :
Irwin,
1994.
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| Έκδοση: | 3rd ed. |
| Θέματα: | |
| Ετικέτες: |
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ανά Dillon, William R.
Έκδοση 1994
Έκδοση 1994
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