Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
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| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Burr Ridge, Ill. :
Irwin,
1994.
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| Vydání: | 3rd ed. |
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Autor Dillon, William R.
Vydáno 1994
Vydáno 1994
Thư viện lưu trữ:
Trung tâm Học liệu Trường Đại học Cần Thơ