Marketing research in a marketing environment /

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Marketing research in a marketing environment /

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This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Dillon, William R.
Awduron Eraill:	Madden, Thomas J., Firtle, Neil H.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Burr Ridge, Ill. : Irwin, 1994.
Rhifyn:	3rd ed.
Pynciau:	Marketing. Marketing research.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Marketing research in a marketing environment
gan: Dillon, William R.
Cyhoeddwyd: (1994)

Marketing research /
gan: Aaker, David A.
Cyhoeddwyd: (2001)

Marketing research
gan: Malhotra, Naresh K.
Cyhoeddwyd: (2003)

Marketing research
gan: Cooper, Donald R.

Marketing research /
gan: Cooper, Donald R.
Cyhoeddwyd: (2006)

Exploring marketing research
gan: Zikmund, William G.

Essentials of marketing research
gan: Zikmund, William G.
Cyhoeddwyd: (2007)

Contemporary marketing research /
gan: McDaniel, Carl D.
Cyhoeddwyd: (1999)

Essentials of marketing research
gan: Zikmund, William G.
Cyhoeddwyd: (2007)

Essentials of marketing research
gan: Zikmund, William G
Cyhoeddwyd: (2007)

Marketing research /
gan: Aaker, David A. 1938-
Cyhoeddwyd: (1998)

Marketing research :
gan: Churchill, Gilbert A
Cyhoeddwyd: (1999)

Marketing research
Cyhoeddwyd: (2004)

Marketing research
gan: McDaniel, Carl
Cyhoeddwyd: (2005)

Marketing research :
gan: Lukas, Bryan A.
Cyhoeddwyd: (2004)

Marketing research :
gan: Hair, Joseph F.
Cyhoeddwyd: (2006)

Marketing research
gan: McDaniel, Carl
Cyhoeddwyd: (2005)

Marketing research
Cyhoeddwyd: (1978)

Marketing research /
gan: Aaker, David A.
Cyhoeddwyd: (2001)

Marketing research /
gan: Aaker, David A.
Cyhoeddwyd: (2001)

Basic marketing research
gan: Burns, Alvil C.
Cyhoeddwyd: (2005)

Business-to-business market research
gan: Block, Martin P.
Cyhoeddwyd: (2005)

Business-to-business market research
gan: Block, Martin P.
Cyhoeddwyd: (2005)

The business and marketing environment
gan: Palmer, Adrian
Cyhoeddwyd: (1999)

Marketing research : methodological foundations /
gan: Churchill, Gilbert A.
Cyhoeddwyd: (1979)

Marketing research : methodological foundations /
gan: Churchill, Gilbert A.
Cyhoeddwyd: (1983)

Marketing research : methodological foundations /
gan: Churchill, Gilbert A.
Cyhoeddwyd: (1999)

Basic marketing research
gan: Churchill, Gilbert A.

Basic marketing research
gan: Gilbert A.Churchill
Cyhoeddwyd: (2007)

Basic marketing research
gan: Burns, Alvin C.

Contemporary marketing research
gan: McDaniel, Carl D.
Cyhoeddwyd: (1999)

Essentials of marketing research /
gan: Kumar, V.
Cyhoeddwyd: (1999)

Basic marketing research
gan: Churchill, Gilbert A
Cyhoeddwyd: (1996)

Handbook of marketing research
gan: Ferber, Robert
Cyhoeddwyd: (1974)

Market research matters :
gan: Duboff, Robert
Cyhoeddwyd: (2000)

Market research matters :
gan: Duboff, Robert
Cyhoeddwyd: (2000)

Basic marketing research
gan: Churchill, Gilbert A.
Cyhoeddwyd: (2001)

Scientific marketing research
gan: Albaum, Gerald
Cyhoeddwyd: (1971)

Storytelling and Market Research A Practical User Guide
gan: C. Frederic, John
Cyhoeddwyd: (2025)

The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings /
Cyhoeddwyd: (1981)