Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
Đã lưu trong:
| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Burr Ridge, Ill. :
Irwin,
1994.
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| 版: | 3rd ed. |
| 主题: | |
| 标签: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.83 |b DI-W |
| 100 | 1 | |a Dillon, William R. | |
| 245 | 0 | 0 | |a Marketing research in a marketing environment / |c William R. Dillion, Thomas J. Madden, Neil H. Firtle. |
| 250 | |a 3rd ed. | ||
| 260 | |a Burr Ridge, Ill. : |b Irwin, |c 1994. | ||
| 300 | |a xxii, 760 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing research. |
| 700 | 1 | |a Madden, Thomas J. | |
| 700 | 1 | |a Firtle, Neil H. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||